Every January healthy resolutions and organized efforts drive up the demand for vegan food and someone will proclaimed it the “Year of the Vegan.” Then February rolls around and the food world returns to the status quo. This February is different.
Towards the end of 2018, partnerships between thriving plant-based protein brands and the fast food industry were taking root. One of the biggest pairings here in Southern California was the union of Beyond Meat and Del Taco.
While vegan options at fast food outlets may seem absurd—as an insider in the vegan community I can tell you that this has been the goal of many all along.
See, I often hear omnivores deflect vegan ideas, lamenting “…if only the food tasted good…”. But we all know that in reality, most Americans will eat plastic garbage if it’s cheap enough. And for new vegans, what many miss more than eggs and cheese are cheap convenient foods.